PressPay
PressPay needed fast growth with low acquisition cost in earned wage access. The work covered paid search, paid social, SEO, USP development, website rebrand, and split testing across the full signup flow.
The situation
Subscription growth breaks when acquisition cost rises faster than LTV. PressPay needed to scale earned wage access to Australian workers while keeping unit economics in check and measurement clean.
Red Valkyrie helped develop the core USP: Australia's only 0% fee earned wage access product. This positioning became central to all acquisition messaging.
What we did
Helped develop the USP
Identified and crystallised PressPay's core differentiator: the only 0% fee earned wage access product in Australia.
Built paid search
Campaigns structured around buyer intent and conversion quality. CPA under $1 on some channels.
Scaled paid social
Creative testing loop to find winning angles at scale across social platforms.
Website rebrand and conversion optimisation
Redesigned website improving conversion rates. Split testing through the entire flow: ad headline to landing page to signup to backend.
Spearheaded SEO campaign
Compounding organic acquisition to reduce paid reliance and build long-term growth.
Improved on-site flow
Conversion rate optimisation across the full signup funnel to lift completion rates.
What changed
- ARR scaled from $0 to $4M inside 24 months
- Over 300,000 users acquired
- Cost of acquisition less than 1/10th of leading competitor (ASX data 2022-2023)
- CPA under $1 on some channels
- ROAS stayed above 10x in key periods
- Website rebrand and split testing lifted conversion rates across the funnel
Why it worked
"Efficiency was treated as a constraint, not an afterthought. That forced better targeting, stronger messaging, and cleaner conversion flow. A clear USP gave every channel a sharper edge."
Efficiency was treated as a constraint, not an afterthought. That forced better targeting, stronger messaging, and cleaner conversion flow.
Having a clear, differentiated USP (0% fee) gave every channel a sharper message. Split testing the entire journey from ad headline through to backend signup meant improvements compounded at each step.
If you run subscriptions, unit economics decide the winner
Book a call. We will map what to fix first to protect margin.