Fox Symes
Red Valkyrie managed everything for Fox Symes: websites, creative, affiliate campaigns, email, paid search, organic search, and social. The CEO moved the entire budget from TV to web after seeing the results.
The situation
Fox Symes (now FSA Group) was a financial services firm focused on debt agreements and personal insolvency. Red Valkyrie was brought in to grow online acquisition across every channel.
The engagement covered the full digital stack: websites, creative, affiliate campaigns, email campaigns, paid search, organic search, and social media. After seeing early results from Red Valkyrie's campaigns, the CEO moved the entire marketing budget from TV to web.
What we did
Managed the full digital stack
Websites, creative, affiliate campaigns, email campaigns, paid search, organic search, and social media. End-to-end ownership.
Scaled leads 27x
Grew monthly leads from approximately 400 to approximately 11,000, covering debt agreements, corporate restructuring, and home loans.
Grew brand awareness 17x online
Over 1 billion impressions per month for several years in Australia alone.
Captured 57% market share
Achieved 57% market share in debt agreements at peak through dominant acquisition across channels.
Managed Fox Home Loans marketing
Filled a $200M warehouse loan facility within 2 years through digital acquisition.
Corporate restructuring division
Also managed marketing for the corporate restructuring and turnaround division.
What changed
- Profit grew from $1M to $13M over 4 years (1,200% increase)
- Monthly leads grew from approximately 400 to approximately 11,000 (27x increase)
- Brand awareness online grew 17x
- 57% market share in debt agreements at peak
- Over 1 billion impressions per month for several years (in Australia)
- ASX share price increased over 1,000% during engagement
- Filled a $200M warehouse loan facility within 2 years (Fox Home Loans)
- Generated $50M worth of additional brokered loans annually
Why it worked
"Full-stack ownership meant no gaps between channels. Every touchpoint was optimised together, and results compounded because one team controlled the whole system."
Full-stack ownership meant no gaps between channels. Every touchpoint was optimised together, and results compounded because one team controlled the whole system.
When the CEO moved the entire budget from TV to web, it signalled trust in the numbers. That trust came from clean measurement and consistent delivery across every channel.
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