SEO and Content Built around intent

SEO that brings buyers, not browsers.

SEO is only useful when it brings customers. We focus on technical foundations, pages that match intent, and measurement that ties SEO back to revenue.

What you get

Technical foundations you can keep

Content plan tied to intent

Pages that convert search traffic

How we run SEO

Technical audit and fixes

Crawlability, indexation, speed, and site structure. If the foundation is broken, content will not save it.

Intent mapping and keyword plan

We map topics to what buyers search at each stage. Then we build the plan around conversion potential.

On-page improvements

Titles, headings, internal links, and page structure. Clear pages win.

Content briefs your team can execute

If you write in-house, you get briefs that reduce wasted drafts. If we write, we write to convert.

Measurement and dashboards

You get reporting you can use. Rankings, traffic, conversions, and what to do next.

Protect what is working

We avoid changes that tank rankings. We test carefully.

How we run SEO

The detail behind the work.

Keyword research

We find the keywords that matter: high volume, good fit, and conversion potential. Then we build content around them.

Content creation

We write content that ranks and converts. Briefs for your team, or we write it ourselves.

Meta optimisation

We craft titles and descriptions that earn clicks. Keyword-rich and compelling.

URL structure

We keep URLs clean, short, and relevant. Good URLs help users and search engines.

Site architecture

We review and improve site structure for crawlability and user experience.

Mobile and speed

We check responsiveness and load times. Slow sites lose rankings and visitors.

Internal linking

We build links between your pages to spread authority and improve navigation.

External opportunities

We identify link-building opportunities that make sense for your brand. No spam.

Structured data

We add schema markup to help search engines understand your content. This can lift click-through rates.

Audits and iteration

We audit regularly and refine based on results. SEO is ongoing, not one-and-done.

Dashboards

Live reporting shows rankings, traffic, and conversions. You see progress in real time.

Examples

See all

Marketplace, aged care and disability

Mable

17x Revenue growth ($4M to $70M ARR)
Read case study

FAQ

How long does SEO take?

Technical fixes can help quickly. Compounding growth takes consistent execution across months.

Do you do link building?

We can advise on opportunities. We will not sell spam links.

Want organic growth you can measure?

Book a call. We will tell you what we would fix first and what a realistic timeline looks like.