Programmatic SEO Scale organic

Thousands of pages. Each one earning traffic.

Programmatic SEO uses templates and data to generate pages at scale, capturing long-tail search queries that manual content creation cannot reach. We have built these systems for marketplaces, directories, and location-based businesses.

What we build

Template-based page generation

Reusable page templates that populate from your data. Hundreds or thousands of pages, each targeting specific long-tail queries.

Database-driven content

Pages generated from structured data: product catalogues, location databases, service directories, or user-generated content.

Long-tail keyword capture

Manual content cannot cover thousands of keyword variations. Programmatic pages can. Each page targets a specific query cluster.

Directory and location pages

Service area pages, city pages, and category directories that rank for local and long-tail searches.

Technical SEO foundations

Internal linking, structured data, canonical tags, and crawl management. At scale, technical foundations make or break performance.

Quality control

Programmatic does not mean low quality. We design templates that produce useful, indexable pages; not thin content that gets penalised.

Examples

See all

Marketplace, aged care and disability

Mable

17x Revenue growth ($4M to $70M ARR)
Read case study

Marketplace - Multi-channel

hipages

4.5x Company revenue growth in 5 years
Read case study

FAQ

Is programmatic SEO the same as AI-generated content?

No. Programmatic SEO uses templates and structured data to generate pages; not AI text generation. The content is built from real data (locations, services, products), making it specific and useful.

Will Google penalise programmatic pages?

Not if they are useful and well-structured. Google penalises thin, duplicate, or low-value content. We design templates that produce genuinely useful pages with unique data on each one.

What types of businesses benefit most?

Marketplaces, directories, location-based services, and any business with a large catalogue of products or services. If you have structured data and many potential search queries, programmatic SEO can capture traffic that manual content cannot.

If you have data and long-tail queries, you are sitting on untapped organic traffic

Book a call. We will tell you whether programmatic SEO fits your business.