Paid Search Google and Bing

Paid search built around intent and profit.

Most paid search accounts waste money on poor structure, weak messaging, and broken tracking. We fix the fundamentals, then scale what returns margin.

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What we do inside the account

Account structure

Campaigns organised by intent, margin, and funnel stage. Clean structure makes scaling safe.

Keyword strategy

We map high-value keywords to landing pages that convert. No wasted clicks.

Ad copy and testing

We write ads that match intent and test variations to find what earns the click.

Landing page alignment

Ads and pages tell the same story. Mismatch kills conversion.

Bid management

We balance position and ROI. Automation with guardrails, not blind trust.

Measurement

Events, values, and reporting that show what is real. Platform data alone is not enough.

How we run paid search accounts

The detail behind the work.

Keyword research

We find the most relevant, high-value keywords for your business. This includes search volume, competition, and how well they match your offer.

Campaign structure

We build campaigns and ad groups that match your goals. Clear structure makes management easier and results clearer.

Ad copy

We write ads that grab attention and earn clicks. The copy matches your keywords and speaks to what buyers want.

Landing page alignment

We review your landing pages and suggest changes to boost conversion. Relevance and speed matter.

Bid management

We adjust bids based on performance data. The goal is position and ROI balance, not vanity metrics.

Targeting and retargeting

We set up location, device, and audience targeting. Retargeting brings back visitors who showed interest.

Performance reporting

We track results and share clear reports. You see what works and what to change.

Ongoing testing

We test keywords, ads, bids, and pages continuously. Small wins compound.

Compliance

All campaigns follow platform rules and proven approaches.

What we usually fix first

  • Messy account structure hiding wasted spend
  • Broad match keywords bleeding budget
  • Ads that do not match landing page promises
  • Wrong conversion events inflating reported performance
  • No negative keyword management

Examples

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Marketplace - Multi-channel

hipages

4.5x Company revenue growth in 5 years
Read case study

Marketplace, aged care and disability

Mable

17x Revenue growth ($4M to $70M ARR)
Read case study

FAQ

Do you manage Google Ads and Bing?

Yes. We manage both platforms and allocate budget based on where conversions come from.

How long before we see results?

Structure and tracking fixes can show impact within weeks. Compounding gains come from consistent testing over months.

If your search account is bloated, you are paying a tax

Book a call. We will tell you what we would clean up first.

Book a call Start with an audit