Shopping campaigns
Product feed optimisation, bidding strategy, and structure that drives profitable ROAS across Google and Bing Shopping.
E-commerce Paid acquisition
E-commerce growth built on margin, not hope.
Product feeds, Shopping campaigns, non-brand search, and creative testing. We focus on the levers that drive profitable e-commerce revenue and measure what matters.
What we do for e-commerce brands
Non-brand search
Capturing high-intent buyers searching for product categories, not your brand name. This is where margin lives.
Product feed management
Clean, structured feeds with correct attributes, pricing, and availability. Bad feeds waste budget.
Creative testing
Ad creative and landing page testing across product categories to find what converts at scale.
ROAS optimisation
Bidding and budget allocation based on margin, not revenue. We optimise for profit, not vanity numbers.
Measurement
Attribution that shows what is driving profit, not what the platform wants you to see.
Examples
See allAdrenaline & RedBalloon
2.5x Growth in 8 weeks (no Shopping)
Read case study Vively
$0 to ~$1.5M ARR in ~12 months
Read case study FAQ
Do you manage Shopping and search together?
Yes. Shopping and search work together. We manage both and allocate budget based on where profitable conversions come from.
What platforms do you work with?
Google Shopping, Bing Shopping, Google Search, and paid social where it supports e-commerce goals. We go where the margin is.
How do you measure success for e-commerce?
Profit, not revenue. ROAS targets are set against margin, not top-line revenue. We track cost of acquisition against lifetime value where possible.
If your Shopping campaigns are not profitable, the fix is usually structure
Book a call. We will tell you what we would fix first.