Advertising Audit Clarity before scale

Stop guessing where your budget is going.

If you are spending serious money and still arguing about what is working, you do not need another report. You need a teardown that shows where margin is leaking and what will move the needle next.

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Audits are built by senior specialists. Limited capacity each month.

What you get at the end

You finish with a clear, prioritised plan your team can execute. If you want, we can also execute it with you.

Performance and spend breakdown

Where money is going, what it is returning, and which campaigns are carrying the account.

Tracking and attribution review

Events, UTMs, platforms, GA4, and any gaps that make decisions unreliable.

Creative and messaging review

What is being said, who it is speaking to, and why it is or is not converting.

Landing page and funnel teardown

Where users drop off, what friction is killing conversion, and what to test next.

Deliverables

  • Full audit document, typically 80 to 130 pages depending on complexity
  • Executive summary for leadership
  • Prioritised 90-day roadmap with impact and effort notes
  • Call to walk through findings and answer questions

This audit is for you if

  • Spend is meaningful, but performance is inconsistent
  • You have multiple channels and the story does not match across platforms
  • Your team needs a clear plan that is not built on opinions
  • You suspect wasted spend but cannot prove it

It is not for you if

  • You want a quick checklist
  • You are not willing to share access to accounts and analytics
  • You want guaranteed outcomes without changing anything

How the audit works

Typical turnaround is 2 to 4 weeks depending on scope and access.

01

Kickoff and access

We confirm goals, constraints, and what success means. Then we get account and analytics access.

02

Deep review

We review structure, targeting, creative, tracking, and on-site conversion. We also look for quick wins and risky blind spots.

03

Roadmap and handover

You get a clear plan, ranked by impact. We walk you through it and answer questions.

What we review

A thorough audit covers every angle that affects performance.

Account access

We request read-only access to ad platforms, GA4, and any relevant tools.

Spend analysis

We map where money goes and what it returns. Waste gets flagged.

Structure review

We check campaign organisation, naming, and segmentation. Messy accounts hide problems.

Tracking validation

We verify events fire correctly and values match reality.

Creative assessment

We review ad copy, images, and video for message clarity and audience fit.

Landing page review

We check load times, mobile experience, and conversion friction.

Competitor context

We look at the competitive landscape to understand what you're up against.

Prioritisation

We rank findings by impact and effort. You know what to fix first.

FAQ

Will you audit our agency's work?

Yes. The goal is clarity, not blame. If something is working, we will keep it. If it is costing you margin, we will call it out.

Do you also audit landing pages and tracking?

Yes. Paid performance and conversion live together. If you only audit ads, you miss the largest leaks.

Can you execute the roadmap?

Yes. Some teams keep execution in-house. Others ask us to run a sprint, then move into an ongoing partnership.

Ready to find where your budget is leaking?

Tell us your channels, spend range, and goal. We will reply with next steps.

Request an audit Book a call