Objective: Drive profit growth. More leads at less cost.
Areas Managed: (All online channels) SEM, SEO, On-Site Conversion, Social Marketing and Display
Key Results: Profit increased from $1M – $13M over 4 years while lead cost reduced by over 50%.
Objective: Drive profitable growth. More leads at less cost.
Areas Managed: Marketing Audit, SEM, On-Site Conversion and Display
Key Results: More than double previous number of weekly leads at 36% cost saving per lead.
Objective: Sustainable revenue growth
Areas managed: Paid search (SEM), Paid Social, Paid App Marketing, SEO Consulting
Key Results: Company revenue increased 4.5X in 5 years. Dominant position in trade categories online. Improve ROAS by 35%. Company valuation increased from $13M to $214M.
Objective: Startup Growth
Areas Managed: Paid Search, SEO, Paid Social & All Other Marketing Channels
Key Results: Managed the marketing for a local search engine to be a top 100 web property in Australia with over 2 million monthly organic visitors through SEO. StartLocal was acquired by hipages in 2016.
Objective: Grow market share and revenue
Areas managed: Paid Search, Paid Social, SEO, Landing Pages
Key Results. Revenue run rate on track to increase ~20x in 3 years. CPA targets achieved.
Objective: Primarily revenue growth, secondary goal to achieve ROAS target.
Areas Managed: Paid search
Key Results: Increased revenue run rate by 136% on like for like basis in under 12 months. ROAS improved by over 25% and ROAS targets exceeded.
Lime and Tonic increased ROAS by 500% and revenue by 80% in under 4 weeks.